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The future of...

Our latest series looking at what’s coming next

We’re at the midpoint of the decade, where shifting consumer behaviours, industry evolution, and new innovations are reshaping the future in real-time.

At Pureprofile, we have direct access to up-to-the-minute consumer opinions, delivering relevant, data-driven, and actionable insights across the globe.

As we move into the second half of the 2020s, our research continues to uncover the key forces shaping the future, equipping businesses, industries, and individuals with the insights they need to stay ahead.

Stay ahead of the curve. Be the first to know what’s coming next.

Homeownership remains a key goal in Singapore and Hong Kong, but shifting priorities and new tech-driven behaviours are redefining the property journey. Explore insights on personal interaction, digital tools, and the goals shaping the future of these two housing markets.

By: Shelley Barber, Senior Business Development Director In recent years, the UK housing market has seen significant shifts, from rising property prices to changing expectations around how people buy, sell, and invest. Today, affordability challenges are top of mind: in

This decade has seen the rise of influencers in marketing, with brands leveraging the power of people and social media for affiliate marketing strategies. But what do consumers think about influencers? In our latest survey, we explore opinions from Australia,

As the world edges closer to 2030, households across Australia, Germany, the Netherlands, and New Zealand are rethinking their relationship with energy – but not always for the reasons you might expect. While rooftop solar and home batteries dominate as

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