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Australia’s favourite TV show connects families separated by COVID with surprise virtual drop-ins

21 September, 2021 | 
Pureprofile 

Originally published: The New Daily, 16 September 2021

With more than 15 million Australians enduring harsh lockdowns during the pandemic, celebrating major milestones like birthdays, births and anniversaries at the one house or pub has been impossible.

A recent study from Pureprofile commissioned by Amazon Prime Video for the return of family-friendly hit TV original series Back to the Rafters revealed an astonishing 62 per cent of Aussies – three in five – have missed a major milestone during the past 12 months.

Half the nation said it hadn’t been able to celebrate life’s achievements, or the pandemic presented new challenges for them and their family.
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