magnifying glass icon
magnifying glass icon

The New Zealand Herald: New Zealand’s ‘Sandwich Generation’ growing as families have babies later and elderly live longer

Originally published: The New Zealand Herald, 28 October 2018

New Zealanders are increasingly caring for two generations at once. They are part of what is known as the Sandwich Generation because they are squeezed between their young and older family members. Pureprofile data was used to help the Public Trust investigate the toll of caring for two generations at once.


Read the full article >
 
 
 

Continue Exploring

More data, insights and media from the experts

Relax, hiking and talking with friends in nature for mountain explore, adventure and sunshine
In the news

Pureprofile reports record revenue

Originally published: AdNews, 23 July 2026 Data and insights company Pureprofile reported a 14% increase in revenue to a record $65 million, at the top end of its guidance, for the

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

Pureprofile logo
This website uses cookies

We use cookies on our site to help give you a better experience. By continuing you consent to us using this data. You can find out more in our Privacy Policy.