The NewDaily: How the world developed its modern Valentine’s Day traditions

Originally published: The NewDaily, 14 February 2019

Love is in the air, for some.

Yes, it’s that one fateful day where enamoured couples go above and beyond to proclaim their love for their significant others with material possessions, because that’s what we’ve been told Valentine’s Day is all about.

But while February 14 was not always known as the hyper-commercialised ‘Hallmark Day’, Australians are seemingly jumping off the love train.

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