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UK account director joins Pureprofile

Originally published: Research Live, 19 January 2026

UK – Global data and insights company Pureprofile has appointed James de Vick as account director, based in the UK.   

De Vick was previously head of client for Europe, Middle East and Africa at Kantar Profiles, where he spent almost 11-and-a-half years.

The appointment is part of Pureprofile’s investment in the UK market, with the company having been founded in Australia in 2000 and operating across Europe, North America and Asia-Pacific.

Tim Potter, managing director for the UK, EU and US business at Pureprofile, said: “Continuing to invest in our UK team is central to our growth strategy. James brings a combination of long-standing industry experience, strategic thinking and client leadership.

“His drive and expertise will help ensure we continue to innovate, excel and deliver outstanding outcomes for our clients as the UK business continues to grow.” 

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