Consumers are changing – they are more demanding, have high expectations and are currently in a period of uncertainty. As consumer confidence changes and the cost of living crisis escalates, how does this affect consumer loyalty?
In partnership with leading retail advisory firm, Retail Doctor Group, we bring you the Customer Loyalty Whitepaper. Download your copy to discover the key factors influencing consumer purchasing decisions, and the opportunities this brings for brands and businesses.
We surveyed a nationally representative sample of 1,000 Pureprofile panellists from Australia to gain a deeper understanding of perceptions and attitudes towards loyalty programs.
Here’s what we discovered:
95% of Aussies are members of one or more loyalty programs
2 in 3 consumers say they are influenced in some way by retail loyalty programs
There has been an 18% increase in usage of loyalty programs in the last 12 months
When respondents were asked about loyalty and where they shop, 83% said they are loyal to their preferred retailers
The grocery category has the highest loyalty level at 69%, followed by takeaway food (54%) and fashion (39%)
62% say special discounts is the most important factor of a loyalty program, closely followed by collecting points for discounts (56%), frequent rewards (56%) and member prices (50%)
Half of Aussies said that a better loyalty program would cause them to move to a competitor
The infographic below represents our key findings from the research:
