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Younger adults heed mandatory alcohol pregnancy warnings

31 July, 2023 | 
Pureprofile 

Originally published: Mirage News, 26 July 2023

The new mandatory visible pregnancy health warnings on alcoholic products are being noticed by Australians, a report published today shows, with younger adults most likely to notice the distinctive new red, white and black warnings.

The report by the Foundation for Alcohol Research and Education (FARE) is based on a nationally representative poll by Pureprofile, which found that a majority of Australians (56.4%) had seen the health warning, which becomes mandatory on all alcoholic products next Monday, 31 July 2023.

Significantly, young people aged 18-25 years (79.1%) and 26-41 years (72.9%) were more likely to report seeing the warning.

FARE CEO Caterina Giorgi said it was great to see the label having an impact and that increased awareness would help to improve health outcomes for our community.

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