With inflation slowing and interest rates falling, consumers are making more mindful spending choices this holiday season, balancing celebration with financial awareness.

Key trends:

• Easing inflation, renewed optimism: As economic pressures begin to lessen worldwide, consumer confidence is rebounding. Gift spending is up from 2023, especially in Australia (20%) and the UK (10%)
• Evolving gift-giving: With budgets growing, many are seeking deals during Black Friday/Cyber Monday, especially in the US and Singapore. Others are opting for fewer but more meaningful gifts
• A focus on connection: Families worldwide are prioritising time with loved ones, valuing experiences and creating joyful moments with family and friends over purely material gift-giving

To understand how people will celebrate this year, we surveyed more than 4,300 Pureprofile panel members in Australia, New Zealand, Singapore, the UK and the USA, comparing data from previous Christmas studies including pre-Covid insights from 2019.

Download the full report to:

• Discover how holiday budgets and gift-giving trends differ across countries
• Learn how economic challenges are influencing travel, celebrations, and festive indulgences
• Explore the growing popularity of Black Friday/Cyber Monday and other strategies for saving
• Understand how larger societal trends are reshaping holiday traditions and family gatherings