‘Tis the Season to Spend: Holiday Shopping Trends in 2024
As inflation eases and interest rates drop, consumers are approaching this holiday season with a balance of celebration and financial mindfulness, making more intentional spending choices.
To understand how people will celebrate this year, we surveyed over 4,300 Pureprofile panel members across Australia, New Zealand, Singapore, the UK and the USA, comparing data from previous Christmas studies including pre-Covid insights from 2019.
Here is what we uncovered:
Who will be spending more on gifts this year, compared to 2023? Singapore (24%), Australia (20%), New Zealand (13%), UK (10%) and USA (4%)
And who plans to fork out more for food and drinks? The UK (59%), Australia (33%), Singapore (20%), New Zealand (10%) and USA (4%)
Some are planning to use Artificial Intelligence AI for their Christmas planning: Singapore (16%), USA (13%), UK (8%), Australia (7%) and New Zealand (6%)
Shopping before December is so hot right now! UK (71%), Australia (70%), USA (69%), New Zealand (64%), Singapore (58%)
A preference for in-store shopping dominates in New Zealand (61%) and Australia (59%), while online shopping is favoured in the UK (60%), USA (59%) and Singapore (52%)
Some are set to sleigh the holidays with international travel: Singapore (24%), New Zealand (8%), Australia (6%), UK (5%) and USA (5%)
Download our 2024 Global Christmas Report to discover how people around the world will be spending, saving and budgeting this festive season.
The infographic below represents some of these key findings:
