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Research Technology

Powered by authentic consumer behaviour, our platform delivers the ammunition you need to make better business decisions.

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Where smart technology meets real data

Combining first-party data and world-class technology, our ResTech solutions equip you with actionable intelligence into your market, your audience and your customers.

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Video Surveys

Deeper, richer insights through a more engaging survey question tool. Respondents share candid, unfiltered thoughts & opinions – capture meaningful insights at scale & speed.
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Social Insights Tools

Three powerful AI tools to help brands decode online discourse and unlock deeper consumer insights.
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Conversational AI

Mimics the engagement of in-person interviews at scale through a chatbot-style interface. Increase engagement, response quality & time to insights.

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Synthetic Responses

Reliable responses modelled from human answers & profiles. Enhance traditional research without compromising data quality or representation.
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Audience Builder

A unique SaaS solution that creates a new stream of revenue, builds on-demand consumer insights, and increases customer loyalty.

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Audience Intelligence: Top 1,000 brands

Whole-of-market reports built on verified transactional data. Expand your market share, understand your competition, and harness real consumer trends.

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Insights Creator

An all-in-one AI-enabled platform that streamlines end-to-end insights generation.

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Sample Only

An always-on, self-serve platform giving users access to quality sample sources.

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Personal. Responsive. Effective.

Pureprofile has always been professional, responsive and effective at meeting our research needs. Our studies are sometimes simple, but more often complicated. We have worked with Pureprofile for more than 10 years and are happy to recommend them as a research partner.

Julie Lee,
The University of Western Australia – Centre of Human and Cultural Values

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Personal. Responsive. Effective.

Pureprofile has always been professional, responsive and effective at meeting our research needs. Our studies are sometimes simple, but more often complicated. We have worked with Pureprofile for more than 10 years and are happy to recommend them as a research partner.

Julie Lee, The University of Western Australia
- Centre of Human and Cultural Values

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