By Tim Potter, Managing Director, UK & US
In today’s fast-moving landscape, where consumer preferences shift at breakneck speeds and market trends evolve constantly, brands are under constant pressure to think strategically, act quickly, and deliver insights that actually move the needle. But let’s be honest: some traditional research methods weren’t exactly built for speed. Or flexibility. Or sanity.
That’s why more brands are moving away from viewing survey software as a one-off tool and instead recognising it as a long-term partner in continuous improvement. The right platform doesn’t just deliver data – it should provide fast, actionable insights that strengthen customer relationships, which are the real drivers of loyalty and sustainable growth.This is where Datarubico Insights Creator steps in.
Built for the demands of modern research
Datarubico simplifies the entire research journey – from survey creation and audience targeting to real-time analytics and executive-ready reporting. As a self-serve platform, it’s designed to support the way modern teams work: fast, collaboratively, and often across borders.
Create surveys with ease, collaborate in real time
With Datarubico’s no-code, drag-and-drop survey builder, you can create and customise even complex surveys in minutes – no technical expertise required. Pre-built templates and intuitive logic flows take the guesswork out of the equation, making sophisticated survey design accessible to anyone with a question to ask.
You and your team can co-edit the survey in real time, eliminating the all-too-familiar back-and-forth of “scroll down to this section” over Zoom or clarifying email threads. For global and remote teams, it’s a small but mighty shift that boosts collaboration, and gets you to field faster.
Global reach, local nuance
With Datarubico Insights Creator, you can reach your target audience, wherever they are. Access over 20 million verified respondents across six global regions (and counting), and effortlessly tap into a curated first-party panel network or your own communities. Whether you’re engaging local consumers or fielding studies across multiple countries, Datarubico puts you in full control with advanced targeting, precise sampling, and flexible quota-setting tools.
Datarubico’s extensive global reach
You can even tailor the look and feel of your survey – add your logo, choose your background colour, and make the experience feel like a natural extension of your brand. Simple, subtle, and done in minutes.
Control the price (and pace) of your research samples
For teams balancing high-quality insights with leaner budgets, Datarubico’s flexible sample bidding engine puts you in control.
You can adjust your cost per respondent with a simple toggle to optimise spend, or go with the platform’s recommended price for optimal fieldwork pace.
It’s a simple, transparent bidding tool and the first of its kind within a fully unified research platform.
Datarubico Insights Creator Bidding Tool, the first of its kind in an all-in-one insights platform
Always on, real-time analytics
With Datarubico, you get a centralised platform for comprehensive data management, designed to keep up with the pace of decision-making.
From full-scale analysis and significance testing to dynamic data queries and AI-powered text analytics, the platform empowers you to uncover meaningful insights – without the spreadsheet gymnastics.
You can also monitor surveys in real time, tracking responses across quotas and distribution segments as they roll in.
And when you’re ready to dig deeper, Datarubico’s built-in analytics suite makes it easy to go beyond surface-level stats. Run cross-market comparisons, explore consumer segments, and surface key patterns – all in just a few clicks.
From data to actionable insights, in minutes
Data without interpretation is just numbers. Datarubico transforms survey responses into executive-ready summaries and presentation decks in minutes. No more wrestling with data charts, pivot tables, or endless spreadsheets.
And if needed, you can easily export your data in SPSS or XLS formats for deeper analysis.
Meet Ada, Your AI research sidekick
At the core of Datarubico is Ada, your intelligent AI assistant – here to make research feel a little less manual. Ada can help you build surveys around your objectives, recommend the right methodologies, and translate complex findings into clear, actionable insights. She can suggest relevant questions, analyse open-ended responses in seconds, and generate executive-ready summaries, highlighting key takeaways and areas worth a deeper look. You essentially have research support on call, 24/7.
Why brand and insights teams need an all-in-one research solution
Cost-effective scalability: Scale your research efforts as your business grows – supported by flexible bidding, precise budget control, automated survey workflows, and AI-assisted analysis that saves time and resources.
Reach consumers anywhere: Whether you’re zooming in on local communities or expanding across markets, seamlessly connect with your audiences to capture rich, diverse insights from over six regions, globally.
Unified and flexible: Datarubico unifies the entire research supply chain with intuitive, no-code tools – so you can run research independently, streamline everything from survey creation to reporting, and keep both your data and your team connected. Ideal for lean teams who need agility without the hassle.
Whether you’re testing a new idea, running a brand health check, fine-tuning a campaign, or gathering data for your next PR push, Datarubico makes it easy to get the answers you need, fast. Get in touch for a free demo and see how Datarubico can power your next research project.
Also published here on Datarubico.com.
Tim Potter
Tim Potter is the Managing Director for Pureprofile’s UK and US operations, bringing over two decades of experience in the market research industry. With 11 years at Pureprofile, Tim has been instrumental in driving international growth, client success, and commercial leadership across key regions.
Before joining Pureprofile, Tim served as Sales Director at Maximiles (now Bilendi), where he played a pivotal role in launching the UK online research division.
Earlier in his career, Tim spent five years at ITV, where he led a media sales team, honing his expertise in advertising, audience engagement, and commercial partnerships.
Tim’s extensive background across media and research has enabled him to lead high-performing teams, deliver client-centric solutions, and foster innovation in data and insights.
