Our clients rely on us for accurate insights they can trust. By signing the Global Data Quality Excellence Pledge, Pureprofile reinforces that trust through our ongoing commitment to data integrity, transparency and research standards.
The GDQ Pledge, developed in partnership with the Insights Association, MRS, The Research Society, SampleCon, GRBN, ESOMAR and other leading industry bodies, sets a new benchmark for data standards in research. For Pureprofile, these are principles already embedded in the way we work.
The pledge also represents a wider movement across the research community. It brings together data providers, researchers, clients and associations to drive shared responsibility and lasting change. Pureprofile is proud to be part of this collective effort to improve trust in research globally, setting a clear direction for improving global data quality standards and shaping the future of ethical research.
What the pledge means: five commitments to excellence
The Global Data Quality Excellence Pledge defines five critical areas that all signatories uphold. At Pureprofile, these are actions we live by every day:
- Uphold rigorous data quality standards – Verified participant identity, secure survey processes and robust technology protect data integrity.
- Provide transparency – Research is conducted with openness around quality processes, recognised frameworks and consistent terminology.
- Protect and elevate participant experience and rights – Global privacy regulations are followed and surveys are designed to respect participants.
- Enable education and collaboration – Teams and partners are trained on data quality best practice while contributing to industry knowledge.
- Participate in GDQ initiatives – Support benchmarking and collective progress to strengthen the quality of insights worldwide.
These principles set the course for a stronger, more ethical insights industry for the future.
How we maintain data quality
As part of our data quality commitment, Pureprofile applies strict quality controls at every stage of the research process. Our panels are built through rigorous vetting and monitored continuously. We use real-time fraud detection, attention checks and multi-layered validation to remove low-quality or duplicate responses before they ever reach our clients.
We are certified to ISO 27001 (information security management) and ISO 20252 (market, opinion and social research) standards, offering our clients and partners internationally recognised proof of secure and ethical operations.
We also regularly review and refine our internal processes to stay ahead of evolving standards. This commitment to continuous improvement is part of how we deliver dependable, high-performing research solutions.
Delivering research aligned with global standards from research associations
As active members of the Market Research Society (MRS), the Insights Association, and the Australian Data and Insights Association (ADIA), we stay closely aligned with the latest global codes of practice. We also operate in full compliance with the ESOMAR code of conduct and answer the ESOMAR 37 questions to deliver assurance, credibility and greater confidence in every study we complete.
Our research teams receive ongoing training and consistently maintain strict internal protocols. As a responsible data partner, we believe that ethical research practices are essential to delivering value for our clients, participants and the wider community.
Why building trust in a data-sceptical world matters
With growing concerns about misinformation and data misuse, confidence in research has never been more critical. Brands, agencies and governments need accurate, reliable data to make fully informed decisions, and that means partnering with providers who uphold the highest standards.
For our clients, this means insights they can act on with confidence, built on real opinions, protected against fraud, and delivered with transparency.
By signing the Global Data Quality Excellence Pledge, Pureprofile reinforces its position as a trusted insights partner, dedicated to raising the bar for data quality across the data industry today and into the future.
Discover how our approach to data quality can benefit your upcoming research projects. Get in touch to explore how we can help.
