As the year draws to a close, the global mood feels quietly optimistic. Despite ongoing uncertainty and change, a sense of hope and togetherness is bringing people closer as we look ahead to the 2025 festive season.
To understand how people are celebrating this festive season, we surveyed over 4,600 people across Australia, the USA, the UK, New Zealand and Singapore, comparing this year’s insights against previous years.
Here’s what we unwrapped:
Spending more on food and drinks this year, compared to 2024: UK (56%), Singapore (40%), Australia (25%), New Zealand (11%) and USA (9%).
Planning to splurge more on Christmas gifts this year: Singapore (21%), UK (15%), New Zealand (6%), Australia (5%) and USA (1%).
Hunting for Black Friday and Cyber Monday deals: Singapore (69%), USA (65%), UK (56%), Australia (55%) and New Zealand (53%).
Preparing to travel internationally this Christmas: Singapore (34%), Australia (11%), New Zealand (9%), UK (8%) and USA (4%)
Download our 2025 Global Christmas Report to discover how people around the world will be spending, celebrating and connecting this festive season.
The infographic below showcases some of these key findings:
