Social insights tools
Know what's trending before everyone else does
Three powerful AI tools that turn online noise into strategic clarity. Tracking beauty trends, consumer movements and cultural sentiment in real time
Key benefits
Holistic insights view
Social, blog, search, and news data displayed in one unified view, eliminating the need to juggle multiple tools for a complete picture
Cultural & emotional context
Goes beyond sentiment scores to reveal the cultural forces and emotional motivations driving what your audience says and does
Scalable & effortless
Automated processing of vast data volumes means you get strategic intelligence without the manual research burden
Cultural connection
Align your brand with audience values to build more resonant, meaningful engagement across every channel
Deeper motivations
Highlight the contextual drivers behind consumer conversations, so you understand the why, not just the what
Trend spotting
Quickly surface opportunities for innovation or improvement, before they become obvious to everyone else
Emerging Consumer Trends
Get ahead of trends before they go mainstream
Consumer behaviour shifts happen online first, and our Emerging Consumer Trends solution uses AI to analyse conversations and patterns across industries, spotting what’s gaining traction before traditional reports even notice.
Features:
- AI analysis of online conversations across multiple industries
- Spot emerging opportunities before competitors do
- Timely insights from diverse online sources, with no lag
- Streamlined dashboards that simplify complex trend data
Trend Momentum · Lifestyle & Food
Finance
Slow living
- Gaining fast
Food & Bev
Gut health
- Peaking
wellness
Sleep tech
- Rising
Diet
Protein first
- Growing
Key benefits
Anticipate before they emerge
Spot trends while they're still forming and capitalise on opportunities before your competitors are even aware they exist
Reliable & timely
Frequently refreshed data from social media, search and blogs - eliminating the lag that makes traditional reports obsolete on arrival
Simplified discovery
Complex multi-source data is distilled into clear, intuitive views that guide decisions without requiring specialist data skills
Beauty Trends
Discover emerging beauty trends before they shape the market
Beauty trends move fast and by the time market reports land, the moment has passed. Our AI-powered Beauty Trends tool tracks fragrance, makeup, and skincare movements across global markets, so brands can act while the opportunity is still yours
Features:
- Early trend signals from social, search, and open web sources
- Monthly updated insights through an intuitive platform
- Compare local trends against global benchmarks
- Powered by advanced AI
Key benefits
Early trend intelligence
Identify and act on beauty movements before they reach their peak, keeping you ahead of competitors and aligned with what consumers want next
Local & global coverage
Track market dynamics alongside global beauty trends to understand where momentum is building and align your strategy accordingly
Faster, fresher insights
Monthly updates from social media, search data and online conversations - moving beyond outdated market reports
How it works
From scattered signals to
strategic clarity
1
Define your scope
You tell us which markets, categories, or questions matter most to your business
2
Collect data
Our AI processes social media, search, blogs, and the open web to reveal what's gaining real attention
3
Validate trends
Insights are analysed, validated, and updated frequently for accurate and relevant results
4
Explore & adapt
Monitor insights, spot emerging patterns, and refine your strategies in real time
CONTACT US
Ready to act on trends before they peak?
Talk to one of our data experts and discover which solution is right for your business.
Social Meaning
Go beyond social listening to find meaning within online noise
Traditional social listening tools gather data but Social Meaning understands it. Our AI analytics platform decodes consumer sentiment, cultural shifts, and emotional drivers – giving you the deeper story behind what your audience is actually saying
Features: