Originally published: Mi3, 01 October 2024
A coalition of Australian food businesses, including Norco, SPC, Sanitarium Health Food Company, Mayvers and Sunshine Sugar, has formed in response to shopper confusion over ‘Aussie owned’ products. New research from Norco, Australia’s oldest and largest 100% farmer-owned dairy co-operative, reveals that due to inflation, Australian households are spending up to an extra $1.64bn in their monthly grocery shops.
Despite the cost-of-living crisis, 30% of shoppers have increased their support for what they believe to be Australian brands and products over the past two years. The research found that 67% of shoppers actively try to buy Australian due to concerns over the future of Australian brands and the pace of foreign investment.
The research was conducted by Pureprofile on behalf of Norco between May 22 and May 28, 2024, surveying 1,013 Australian grocery buyers aged 18+ from all states and territories across Australia. The data revealed that 81% of Aussie shoppers are actively buying foreign-owned products, with 66% buying multiple foreign-owned brands, believing they’re supporting Australian owned.
