Originally published: LAD Bible, 15 April 2026
If you live in South West Sydney or the Inner West, Suntory BOSS Coffee is giving you the ultimate pick-me-up next week — free iced coffee and breakfast. Yep, you read that right.
New research conducted by Suntory BOSS Coffee has revealed that South West Sydney residents are officially the earliest risers in the city, waking up at an average of 6:04AM – well ahead of the Sydney-wide average of 6:21AM. Not far behind are the City and Inner West rising at 6:17AM, followed by the Shire and South East Sydney at 6:22AM, with early trains, long commutes and shift work to blame.
But now, those early starts are finally getting the recognition they deserve.
Suntory BOSS Coffee is rolling out a series of pop-ups across Burwood and Campbelltown, shouting locals a free brekky and NEW Suntory Boss Coffee Café to kickstart their day*.
This research was conducted by Pureprofile on behalf of Suntory BOSS Coffee from 13 to 18 March 2026, surveying 1,007 New South Wales metro residents aged 18+ years who are currently employed.
