Originally published: AdNews, 02 May 2022
The majority of Australian users of content streaming services expect subscription fees to be cut between 5% and 20% for viewing advertising on platforms, according to a survey by adtech Pureprofile.
Both Disney+ and Netflix have announced the introduction of advertisements. The latest survey of 1,425 Australians shows 88% are happy to view ads so long as they get a discount.
“What is clear is that the great majority will expect some form of compensation – something that has implications for how services price their offerings,” said Pureprofile CEO Martin Filz.
