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In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally...

Originally published: Marketing mag, 15 April 2019 Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their relationship with our brand? EJ Guren’s answer: just ask them. In today’s experience economy consumers are more empowered, and have...

Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven't already you can download the report ‘What do we value?’ to read the detailed findings....

Originally published: The martec, 9 April 2019 When talking about user experience (UX), it’s a mistake to condense the domain into the concept of “making things beautiful and easy for the end user.” In reality, optimal UX in product design deals a lot with underlying data, workflows, and component interaction –  what’s...

Originally published: Best in AU, 01 April 2019 If you’re the kind of person that likes to express your opinion, then why not find a way to get paid to do it? Did you know that there are plenty of online survey sites in Australia that pay you to share your feedback?...

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