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Pureprofile data underpins new Australian research into the acceptance of vaccination and government mandates Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David Smith (University of Sydney), Dr Katie Attwell and Dr Uwana Evers...

Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’s no shortage of evidence to illustrate just how much personalised experiences impact...

Key points Strong growth in core Data & Insights business – revenue up 14% (on pcp) to $18.4m Media business growing steadily – revenue up 3% (on pcp) to $6.1m Strategy to simplify the business and focus on core growth units progressing well - Media Trading business was sold in...

Originally published: Yahoo! Finance, 27 March 2019 Despite the series of high-profile scandals it’s been through in the last few years, Facebook is the world’s biggest social media network with around 2.41 billion users – but it definitely doesn’t mean people are enamoured with it. In fact just recently, Apple co-founder Steve Wozniak...

At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent...

Originally published: News.com.au, 20 July 2019 New research suggests that Australians aged in their 20s are saving more of their cash — outside of superannuation — than any other age group, and a house deposit remains their top target. Almost two thirds of Australians born in the 1990s started saving as soon as...

Originally published: Which-50, 17 July 2019 Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between...

Originally published: Which-50, 15 July 2019 As Australia’s buy now pay later (BNPL) bill races towards $1 billion, driven by the popularity of services like AfterPay and ZipPay new research commissioned by Which-50 paints a picture of growing impulsivity especially by younger consumers and raises some questions about the sustainability of the...

Originally published: Research news live, 12 July 2019 RESEARCH RELEASE: Data and insights company Pureprofile has conducted a survey of more than 1000 Australians to understand the behaviours, habits and motivations behind how the different generations use social media and apps. The report Media Consumption in Australia: Generational behaviour and what that means for your business has...

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