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Discover how Australians will celebrate St Valentine's Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid's arrow. ...

H1FY2019 Unaudited Results Update Pureprofile Limited (ASX: PPL or the Company) advises that Mr Marcelo Ulvert has resigned, effective immediately. Non-Executive Chairman, Andrew Edwards, said: ‘The Board thanks Marcelo for his contribution over the past six months. He has carried out his duties with the utmost professionalism and we wish him well...

Key Points Pureprofile will sell 100% of the shares of Cohort Holdings Australia Pty Ltd (“Cohort”) to Unity4 Holdings Pty Ltd (“Unity4”) Cohort comprises the Australian and New Zealand operations of the Company’s Performance business unit Sale does not include the Performance business operating in the United Kingdom, which will...

Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers...

On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day -  to which there is...

H1FY2019 Unaudited Results Update Pureprofile Limited (ASX: PPL or the Company) provides an update to its H1FY2019 results (unaudited) ahead of the release of its Appendix 4D and half-year results. Commentary The focus on growth in the UK market continues to see success with revenue up 16% compared to H2FY2018. The decrease...

Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the top end...

Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a dangerous game...

Originally published: The Sydney Morning Herald, 6 January 2019 When Pureprofile asked parents about their children's cooking and eating habits, nearly 43 per cent said that poor food choices were caused by lack of education at secondary school. In addition, only one in five teenagers had the kitchen skills to pour milk...

Originally published: News.com.au, 7 December 2018 New research from Bunnings has found one-third of Australians would use their BBQ to cook all three meals if they could. The hardware giant says during the two weeks leading up to Christmas it sells more BBQs than any other time of the year. It conducts...

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