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Recent news of the high-level exodus at Facebook’s Libra project has once again shone a light on the viability of the social networking giant’s planned digital currency. Libra partners including PayPal, Visa and Mastercard, Stripe, eBay and Booking Holdings have abandoned it. The LA Times reported that the partners became wary of the project...

Originally published: Power Retail, 16 October 2019 Australia was once a country that relied heavily on the use of credit cards. But now, with the introduction of BNPL and other scheduled payment platforms, is this the end of the plastic craze? In the last twelve months, BNPL platforms including Afterpay, Zip and Openpay...

Originally published: Couriermail.com.au, 11 October 2019 THE family fight over who gets to break the wish bone is sadly becoming a thing of the past, as new findings reveal nearly two-thirds of Australians no longer take part in the longstanding roast dinner tradition. The report by Pureprofile found one in 12 Australians consume...

Originally published: The Australian, 07 October 2019 Facebook’s cryptocurrency play, Libra, is yet to win over the Australian public, with research conducted by ASX-listed Pureprofile highlighting a significant trust-deficit when it comes to the social networking company handling their money. The research, conducted in July 2019, shows 76 per cent of respondents still...

Originally published: IT Brief, 30 September 2019 By Sue Klose - Non-Executive Director & Marketing Advisor,  Pureprofile We have entered a data-rich age. Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage. But making smart decisions around which data to invest in can...

Pureprofile Limited (ASX: PPL or the Company) is pleased to announce that its ongoing turnaround and growth strategy has been strengthened with the support of long-term investor, Lucerne Investment Partners, who has agreed to the following changes to the Company’s existing debt facility (Facility), effective immediately. Increase to drawdown limit...

Pureprofile Limited (ASX: PPL) wishes to advise release to the market of its 2019 Annual Report, Corporate Governance Statement and Appendix 4G. Download below 2019 Annual Report Corporate Governance Statement Appendix 4G - ENDS -...

Originally published: AdNews.com.au, 24 September 2019 As the economy softens and market conditions become tougher for businesses, identifying reliable sources of information becomes all the more critical. Australian business leaders are acutely aware of this. According to research Pureprofile recently conducted via a poll of 500 senior decision makers, more than half of them (52%)...

There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and set out to understand how Millennials differ from other generations, challenging our preconceptions about...

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