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Adhering to social distancing directives to slow the spread of Coronavirus is now the norm for all of us. As we adjust to life indoors we’ve had to adopt new ways of staying in touch with our family and friends, as well keeping abreast of world events. We spoke to 500...

As we continue to adapt to a new way of living in response to the rapid spread of COVID-19, the way we shop for both essential and non-essential goods online is also shifting. We asked 498 Australian Pureprofile members about their changing online purchase habits, and this is what they said: We...

An interview with our Head of Trading By now you’ve probably heard about Google's announcement to gradually phase out third-party cookie support in Chrome. This is the inevitable next step, after Google promised to cut down on third party tracking, announced as part of its Privacy Sandbox in August 2019. The announcement...

Originally published: Insurance News, 09 March 2020 Consumers are doubtful the life insurance industry has addressed issues raised by the Hayne royal commission as lack of trust remains a problem, research by NobleOak shows. About 30% of respondents to a survey say they are not confident the issues identified by the royal...

Originally published: Mortgage Business, 27 December 2019 A third of Australians are choosing travel over home ownership, with more than half of young adults saying they’d rather be well travelled than own a home. A recent survey by ME found that Australians think being well travelled is more important than buying a home, with many...

Originally published: The Age, 17 December 2019 A tourism industry survey of 2700 Australians has found that most would prefer a direct link from the city to Melbourne Airport, skipping all stations. The survey, conducted by industry body Tourism and Transport Forum and data and insights company Pureprofile,  showed four out of five...

Originally published: Bite Magazine, 10 December 2019 A new study has revealed just how hard small businesses are working this holiday season, particularly in regional Australia. The survey of 506 small business owners was commissioned by Prospa, an online lender to small business and conducted by Pureprofile. As corporates and big business start to wind down...

Originally published: Wired, 06 December 2019 Just how much wisdom is there in the scientific crowd? If science is an objective means of seeking truth, it’s also one that requires human judgements. Let’s say you’re a psychologist with a hypothesis: People understand that they may be biased in unconscious ways against stigmatized groups;...

Originally published: The Australian, 1 December 2019 Knowledge about Australia’s sweeping open banking regime, which begins in two months, is at dramatically low levels, a new survey has found. More than three-quarters of 1000 people surveyed last month by market research firm Pureprofile said they didn’t know about open banking. Just 11...

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