B&T: Study Aussies Spending As Much As $3600 A Year On Fitness (But Only 4% Claim To Be Extremely Fit)

Originally published: B&T, 29 March 2019

A new study has found five per cent of Aussie Millennials spend more than $3600 a year on gyms, fitness classes, smartwatches and exercise apps.

The study by global data and insights company Pureprofile found, on average, Millennials were spending $1,020 per year to keep fit.

The study looks at the reasons why Australians – across all age groups – exercise and the price of keeping fit.

Most people, including Baby Boomers, nominate overall wellness and health, and the positive impact on mental health as the most tangible and intangible reasons they exercise, respectively.

These findings and more are revealed in Pureprofile’s Australian Fitness Report 2019.

The study with 650 Pureprofile panel members was aimed at understanding the behaviours, habits and motivations around the way Australians exercise.

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