magnifying glass icon
magnifying glass icon

B&T: Study Aussies Spending As Much As $3600 A Year On Fitness (But Only 4% Claim To Be Extremely Fit)

Originally published: B&T, 29 March 2019

A new study has found five per cent of Aussie Millennials spend more than $3600 a year on gyms, fitness classes, smartwatches and exercise apps.
The study by global data and insights company Pureprofile found, on average, Millennials were spending $1,020 per year to keep fit.
The study looks at the reasons why Australians – across all age groups – exercise and the price of keeping fit.
Most people, including Baby Boomers, nominate overall wellness and health, and the positive impact on mental health as the most tangible and intangible reasons they exercise, respectively.
These findings and more are revealed in Pureprofile’s Australian Fitness Report 2019.
The study with 650 Pureprofile panel members was aimed at understanding the behaviours, habits and motivations around the way Australians exercise.
Read the full article >

Continue Exploring

More data, insights and media from the experts

In the news

Response to gender violence news inadequate: poll

Originally published: Port Macquarie News, 10 September 2026 The federal government’s response to “devastating” gender-based violence news in recent weeks has not been adequate, according to a poll. Against the

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

Pureprofile logo
This website uses cookies

We use cookies on our site to help give you a better experience. By continuing you consent to us using this data. You can find out more in our Privacy Policy.