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To successfully implement a declared data strategy there are some challenges to overcome, in this article we briefly tackle the major questions, but will expand on these areas in future articles and case studies. If you missed it, read our post on How declared data will save the publisher business. Creating the...

The digital publishing industry has been under increased strain over the last decade due to evolving consumer behavior and increased competition. Declared data can play a key role in solving some of the biggest challenges facing publishers today. Not only can it drive innovation in their advertising products and business...

For all the advancements in data and technology over recent years, brand tracking has remained relatively stagnant – the way we conduct brand tracking today is pretty similar to the way it was done 15 years ago. This is a huge waste, as technology can unlock incredible value without needing...

With Amazon’s new paid membership service (launched in Australia on 19 June, 2018), members receive a range of benefits that almost a quarter of Australians are excited about. Some of the perks include free 2-day shipping on all orders, along with access to video streaming service Prime Video, e-book service Prime...

New research from Pureprofile has uncovered consumer sentiment around the #DeleteFacebook movement which appears to be taking hold across the globe. The findings reveal that over a quarter of users have either deleted or changed their Facebook settings in response to the recent scandal (United Kingdom 29%, Australia 26%, New...

Mums across Australia should get their vases ready on Sunday, 13 May, as 27 percent of children have revealed that flowers are their top choice of gift for mum, according to a new Pureprofile survey. In contrast, the majority of mothers (34 percent) who responded to the survey said their number...

With the worldwide war on plastic pollution being brought to the fore through Earth Day on 22 April, Pureprofile conducted a nationally-representative survey to gage how Australians really feel about environmental issues. The results revealed a very different mindset between the younger and older generations, with younger citizens being much more “green-aware”: 93...

Pureprofile worked with AA Smartfuel in New Zealand to get a deeper understanding of their customers, and to bring their transactional segments to life by creating personas. AA Smartfuel is one of the largest loyalty programmes in New Zealand, with over 95% of household penetration so it’s not surprising that card...

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