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In this video series, Pureprofile’s resident Data Scientist, Dr Uwana Evers, talks about Data Science and the value it has for our members and clients. Dr. Evers delves into her predictions for big data in 2019 and shares a glimpse into The Values Project, and the pertinent findings from the...

With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it best when he said, “You don’t find customers for your products. You find products for your customers.” Here we discuss some practical approaches to deepening...

Discover how Australians will celebrate St Valentine's Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid's arrow. ...

Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers...

On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day -  to which there is...

Originally published on Which-50 While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the top end...

Originally published on Which-50 Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access, many brands still struggle to deliver the high level experiences consumers now expect. It is a dangerous game...

‘Twas the night before Christmas, when all through the country not a creature was stirring - apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of questions and eagerly awaited the answers ...

Originally published on Which-50 2018 was the year consumer concerns over privacy and how their data is used started to cause headaches for businesses which had convinced themselves their customers were satisfied with the service they were receiving in exchange for their information. Throughout the year a series of global events have...

How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here.  How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...

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