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The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending.
We report on value-expressive spending behaviour. We compare people who give relatively high priority to a value (i.e., top 25%) with people who give relatively low priority to the same value (i.e., bottom 25%).

In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to