Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and
During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding
The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending.
We report on value-expressive spending behaviour. We compare people who give relatively high priority to a value (i.e., top 25%) with people who give relatively low priority to the same value (i.e., bottom 25%).
We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1) Work and education activities, (2) family and social activities, (3) Personal leisure activities, and (4) Personal needs.
The aim of this analysis was to see if people with different value priorities allocated their time differently. The findings highlight distinct patterns of time use that are clearly consistent with the motivational compatibilities and conflicts between values, as depicted in the values circle.
In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our
In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to
Market, opinion & social research
Information Security Management
