Our resident Data Scientist, Dr Uwana Evers, was a contributor of this year’s GreenBook GRIT Business & Innovation Report. Read her insightful commentary on benchmarking
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population
“Declared data” is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future
Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and
During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding
The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending.
We report on value-expressive spending behaviour. We compare people who give relatively high priority to a value (i.e., top 25%) with people who give relatively low priority to the same value (i.e., bottom 25%).
Market, opinion & social research
Information Security Management
