14 Nov The gift of Christmas… Spending behaviours over the festive season
Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending – the giving and receiving of gifts is a prolific part of the Christmas culture.
Research conducted by the CBA found that last year Australians spent $10.7 billion at Christmas. So, how and where are Australians spending in 2019?
We conducted a survey of 1,050 panel members to uncover how Australians spend in the lead up to Christmas.
Download the full report to learn about:
- Purchase intentions around popular product categories
- Generational differences in the giving versus receiving of gifts
- The mechanisms Australians employ to finance Christmas gift-buying and when they commence the shopping process
- An analysis of online versus in-store shopping preferences
Here’s a snapshot of our findings:
Download the report now for a more detailed view of this data or contact us to find out how you can understand the behaviours, motivations and habits of your customers.
As a pioneer in online research in Australia since 2000, we have one of the most deeply-engaged panels in the industry that is dedicated to both data quality and data compliance. Get in touch today.