In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members
The key to obtaining high-quality data lies in the design of the survey questionnaire. There are many nuances to effective survey design – it is
In this video series, Pureprofile’s resident Data Scientist, Dr Uwana Evers, talks about Data Science and the value it has for our members and clients.
With consumer expectations on the rise, it’s more important than ever to structure your organisation around creating amazing and engaging customer experiences. Godin put it
Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with
Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising
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