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AI advertising with Google

13 October, 2017

In this article, we cover the AI-driven features within Google’s advertising platform that you could be using to automate and optimise your campaigns. AI is the latest

Highlights from the New York Advertising Week

3 October, 2017

Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals

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29 September, 2017

In this article, we list the 5 Steps on How to Optimise your Digital Advertising Campaigns. Step 1 – Targeting Strategy To begin with, it is

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