Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’...
09 August, 2019 Blog Feature Insights Marketers Publishers Researchers
At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain,...
26 July, 2019 Blog Feature Insights Marketers Publishers Researchers
Our resident Data Scientist, Dr Uwana Evers, was a contributor of this year’s GreenBook GRIT Business & Innovation Report. Read her insightful commentary on benchmarking in the market research industry, below: Download the full report at Gr...
18 July, 2019 Blog Insights