When the Facebook-Cambridge Analytica scandal was first made public in 2018, Facebook’s market value dropped by 7% (that’s US$36 billion). The scandal, which centred around
There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with
Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David
Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to
At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data.
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population