09 Jul Media consumption in Australia: Generational behaviour and what that means for your business
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population over the age of six will be online*.
In order for businesses to drive influential marketing initiatives, it’s first necessary to understand the behavioural differences in media consumption patterns across a range of life stages.
Pureprofile’s Media Consumption in Australia report unveils the unique generational differences in how Australians choose to engage in the digital sphere.
Here’s a snapshot of what we found:
Download the full report here to learn where, when and how Australians consume media. It’s free.