Media Consumption in Australia

Media consumption in Australia: Generational behaviour and what that means for your business

We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population over the age of six will be online*.

In order for businesses to drive influential marketing initiatives, it’s first necessary to understand the behavioural differences in media consumption patterns across a range of life stages.

Pureprofile’s Media Consumption in Australia report unveils the unique generational differences in how Australians choose to engage in the digital sphere.

Here’s a snapshot of what we found:

Media Consumption in Australia Infographics


Download the full report here to learn where, when and how Australians consume media. It’s free.


Media Consumption in Australia

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