Identify, understand and engage your customers in ongoing, meaningful interactions.


Understand Your Audience. Engage Your Customers. Increase Your Revenue.

Discover our products and services for:

Connect to diverse, digital-savvy New Zealanders.

Pureprofile New Zealand cultivates an environment where people choose to interact with the businesses, brands and services that matter to them.

Instead of guessing who your audience is, what they want and how to reach them, Pureprofile connects you to on-demand groups of people who are ready and waiting to hear from you.

Identify and engage your target audiences
Gain deep insights into their preferences and intentions
Make intelligence-driven business decisions

Our members

Unrivalled access to a representative, responsive panel

Pureprofile New Zealand combines our deep research expertise with a growing panel built from AA Smartfuel’s vast 2.1m cardholder base – which covers more than half the NZ population over the age of 16.

The Pureprofile difference

We don’t go in for brief encounters

By working with AA Smartfuel’s loyal cardholders, we know our respondents are authentic and engaged. There’s no survey junkies here, just genuinely connected consumers.

We see people as real people, not data

We get to know members as unique individuals to learn about their evolving purchasing habits and intentions.

We believe everyone’s time is valuable

We fairly reward our members for sharing their opinions, resulting in quality insights and interactions.

We've got groups ready for you to talk to

Connect with groups of hard-to-find people who can’t be reached through any other conventional channel.

The next generation research panel

Online panel research is changing fast. That’s why we’ve introduced a new partnership
approach to connect you to today’s diverse, digital-savvy New Zealanders.

A large representative sample

By working with AA Smartfuel’s loyal cardholders, we know our respondents are authentic and engaged. No survey junkies here.

The best-quality respondent experience

We’ve invested heavily in making the Pureprofile NZ web and mobile apps easy and enjoyable to use on mobile, tablet and desktop. A quality respondent experience means you get trusted, quality data.

Project management that goes above and beyond

Pureprofile has built a reputation for outstanding end-to-end service – from the moment you get in touch to the delivery of your project.

What our clients say

“Great communication, friendly staff and they completed the project in record time.”

Dustin Leonard

Hero Condoms

“Love your work – keep it up!”

Nichola Quail

Ogilvy & Mather NZ

“Always really responsive and it’s great client service”

Tabitha Lucas

Latitude Insights

“Completely satisfied.”

Luke Molkin


“We reached the project goal without any issues.”

Jamie Lang, Snr. Project Manager

KL Communications

“Scripting has been very accurate with fast turn-around.”

Bettina Spence

Hall and Partners

Talk to us today to find your true audience.

Dig deeper into who’s
on our NZ panel
Talk to our client team today
Check out the consumer experience yourself