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Pureprofile adds CleanID to enhance security

7 February, 2022 | 
Pureprofile 

Originally published: Research Live, 04 February 2022

Developed by OpinionRoute, CleanID is a fraud and duplication detection system built to analyse and identify device level attributes to eliminate known data threats in real time.

With data quality continuing to be a major industry focus, Pureprofile employs extensive fraud detection and prevention measures to ensure it prioritises the collection of clean and accurate data for every single project. In 2019, the Sydney-headquartered company formed its Quality Assurance team to provide around the clock data quality monitoring. The team went on to build out Pureprofile’s unique set of quality assurance measures.

CleanID is said to elevate the company’s security measures by incorporating an expansive set of flags and super flags to block bad clicks, with easily adjustable quality settings and real-time benchmarked industry data.

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