This decade has seen the rise of influencers in marketing, with brands leveraging the power of people and social media for affiliate marketing strategies. But what do consumers think about influencers? In our latest survey, we explore opinions from Australia, the US, Thailand, the Philippines, Indonesia and the Netherlands to better understand the real influence of influencer marketing.
Here’s what we discovered:
Australia
the US
Thailand
Philippines
Indonesia
The Netherlands
To gain a deeper understanding, we surveyed a nationally representative sample of people in Australia (N=504), the US (N=503), Thailand (N=500), the Philippines (N=501), Indonesia (N=504), and the Netherlands (N=500) to explore consumer attitudes toward influencer marketing – uncovering key drivers, tech perceptions, and the pace of change.
