Connect with hard-to-reach customer segments and gain deeper insights.


Get access to the most responsive, deeply profiled panel in the world.

Discover our core services:

Your target audience is already here. Connect to them today.

Pureprofile cultivates an environment where people choose to interact with the businesses, brands and services that matter to them.

Instead of guessing who your audience is, what they want and how to reach them, Pureprofile connects you to on-demand groups of people who are ready and waiting to hear from you.

Identify and engage your target audiences

Gain deep insights into their preferences and intentions

Make intelligence-driven business decisions

Our members

Real consumers, real connections, real insights

Pureprofile members are active, authentic and deeply profiled. What does this mean for you? A more efficient way to engage your audience with campaigns they’ll genuinely be interested in, plus quality insights to help you and your clients make better business decisions. 

The Pureprofile difference

We don’t go in for brief encounters

67,600 Pureprofilers have been with us for more than two years. Genuine consumer connections develop over time, so we build lasting relationships with our members.

We see people as real people, not data

We get to know members as unique individuals to learn about their evolving purchasing habits and intentions.

We believe everyone’s time is valuable

We fairly reward our members for sharing their opinions, resulting in quality insights and interactions.

We've got groups ready for you to talk to

Connect with groups of hard-to-find people who can’t be reached through any other conventional channel.

What our clients say

“I would absolutely use Pureprofile again – thanks so much for being affordable, easy to work with, and full of great help and advice.”

Kelly Macguire


“Keep up the great work.”

Vlad Radosavac

Australia Post

“It was a tough scope – the Pureprofile team were very patient and persistent”

Ben MacTiernan

Bain and Company

Talk to us today to find your true audience.

Let us introduce you to your customers

Talk to our client team today

Check out the consumer experience yourself