Originally published: AdNews, 23 September 2026
1000heads has driven the launch of the new Streets Bluey Frozen Treat through a national advocate program and creator strategy, connecting families and creators with the product from doorstep deliveries to a live activation.
Streets, part of The Magnum Ice Cream Company, partnered with BBC Studios to bring the Bluey Frozen Treat to Australian families.
1000heads ran a combined PR and creator strategy, generating media coverage and giving advocates and creators the chance to try, share and spread the product.
The mixed berry frozen treat combines Bluey’s focus on play and everyday family moments with Streets’ history in family ice cream occasions.
1000heads also commissioned research through Pureprofile among 1,000 Australian parents on family life, ice cream rituals and nostalgia.
The research found 79% of parents would rather their child remember “a lifetime of small, everyday moments together” than one big holiday or trip. More than a quarter of parents (28%) said they have less unplanned, spontaneous family time now.
