Originally published: Circular, 15 January 2024
A new study with board directors and senior executives who work for fashion brands and retailers reveals 12% expect their business to be fully circular within two years, 34% within three years and 31% within four years.
The study by Aquapak Polymers also shows that 20% of respondents expect to achieve circularity this goal within five years. 32% rated their strategy for making their business fully circular as excellent, 54% said it was good and 14% described it as average.
37% said that reducing the use of polyethene plastic in packaging is a “highly important” part of their sustainability strategy, and a further 63% said it was quite important.
The research, conducted by Pureprofile, surveyed 100 board and senior executives, including CEOs, Retail Directors, Chief Operating Officers, Sustainability Directors and Finance Directors, in the UK, US and Australia in November 2023.
