Originally published: AdNews, 4 November 2021
Media agency Wavemaker has been appointed to launch MuvAle, a beer from removalist website Muval aimed at improving the moving house experience.
The craft beers will be sent to Australians who refer the website instead of helping a friend move house. They are the handiwork of Straddie Brewing Co. on North Stradbroke Island.
The campaign will target thousands of people looking to move over summer through an OOH campaign, radio partnerships, digital and social media.
Behind the brew, Muval commissioned Pureprofile to conduct a national survey in September. The poll of 1004 Australian adults nationally representative of the population found the most loathed favour to be asked by a mate is to help them move house.
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