Global media and technology company Pureprofile (ASX:PPL) will provide a fresh avenue to mobile-first investment company Raiz Invest (ASX:RZI) customers to top up funds by monetising their personal profiles.
The companies first joined forces in April 2018, where Australian members from both companies were invited to complete profile questions and surveys within Pureprofile and redeem the cash earned into their Raiz investment account.
With the successful integration, Raiz members can now participate in surveys directly in their own personalised feed within the Raiz app. Select members will be invited to opt into the offering, with a gradual launch rolling out to the entire member-base over the next couple of months.
Raiz Invest, formerly known as Acorns, gives people the opportunity to easily and automatically invest their spare change (or larger amounts) from everyday purchases into a diversified portfolio via its app or website. Since launching in 2016, the micro-investment platform has attracted more than 600,000 sign-ups with over 179,000 active monthly customers, of which 75 per cent are millennials.
Pureprofile, a global online profile data and insights technology business, prides itself on linking brands with engaged consumers and shifting the paradigm from irrelevant marketing to a two-way, win-win conversation between brands and customers. Raiz’s membership is skewed to a critical demographic for brands – millennials. Finding out their opinions through Pureprofile will allow brands to gather insights into this increasingly important segment.
Pureprofile CEO Nic Jones said: “We’re pleased to announce the successful completion of our integration with Raiz that will help consumers realise the power of their personal data.”
A Pureprofile data privacy survey in November 2018 showed that 49% of Australians believe companies are misusing their data.
“Partnerships between trusted brands like Pureprofile and Raiz – where there is a transparent and more equal value exchange with consumers – are important and why we’re confident our offering will be well received,” Mr Jones said.
Raiz Invest CEO George Lucas said: “This ongoing partnership is all about empowering our customers with their data and allowing them, if they choose too, to earn some extra money. We’re passionate about offering our customers different opportunities to increase their savings and this partnership is another way of doing this.”
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