Originally published: Mr. Web, 16 March 2022
Consumer data company Pureprofile has integrated SampleNinja’s panel management solution into its data collection systems, to enhance its global coverage and enable it to launch deeply profiled research panels.
Pureprofile says the integration will also allow it to further enhance its panel management capabilities across recruitment programmes, profiling, sampling and rewards, with the rollout beginning with Pureprofile’s European panels, with plans to expand across APAC and the USA. In addition, the adoption of SampleNinja further builds on Pureprofile’s recent implementation of fraud and duplication detection system, CleanID.
