Originally published: MR Web, 28 April 2023
Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys.
ShopBack currently has a membership of 38 million shoppers across ten markets, who earn cashback from online purchases through its mobile app or web browser extension – Pureprofile’s Audience Builder solution will now be integrated into this platform, adding survey participation as a new way yo earn cashback. According to Tom Howard, Sales Director at ShopBack, the surveys are unobtrusive and easy to complete.
