Originally published: news.com.au, 28 September 2023
Australians have changed the way they’re clothes shopping in response to the cost of living crisis, new data has revealed.
Despite discretionary spending going down overall in the last 12 months, almost 40 per cent of consumers aged 18-39 have actually increased their usage of online shopping, the Australian Ecommerce Report 2023 found.
The research, conducted by IAB Australia and Pureprofile, determined recent cost of living pressures had seen consumers turn their back on physical stores in a bid to “save money” by using online discounts and price comparison sites.
