Originally published: Research Live, 18 October 2023
AUSTRALIA – Market research firm Pureprofile has appointed Mark Heeley to its board of directors, effective immediately.
Heeley will serve as non-executive director, based in Sydney, and recently was chairman for 12 years at Brandwatch, having also been an investor and board member at the company.
Other experience includes founding and serving as joint chief executive at Claydon Heeley, a London-based director marketing agency, between 1990 and 2002, overseeing Claydon Heeley’s acquisition by Omnicon in 1998.
Heeley has subsequently become an advisor and early-stage investor in media and
technology businesses and has previously acted as chairman at Improveline and non-executive director at Hometrack.
