Originally published: MR Web, 30 January 2024
Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis.
Pureprofile delivers online research solutions to agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners. The Company, founded in 2000 and based in Surry Hills, NSW, Australia, now operates in North America, Europe and APAC.
Today’s figures are preliminary, un-audited and exclude the group’s discontinued Pure.amplify Media businesses. The 21% figures excludes significant items and the impact of the change to cash-based STI.
