magnifying glass icon

Three in five Australians use their tablets daily

Originally published: Appliance Retailer, 16 May 2024

Australians are using their tablets more than ever, with 40% suggesting that tablets have the potential to replace laptops, according to new research conducted by Pureprofile on behalf of Samsung Electronics Australia.

Three in five (60%) Australians surveyed use their tablets daily, especially in the evening for leisure and relaxation to browse the web (70%), watch videos (62%) and read content like recipes, ebooks and news (57%).

The number one reason Australians reach for their tablets is due to the larger screen size compared to their smartphones (75%).

Read the full article >

Continue Exploring

More data, insights and media from the experts

group of people sitting on the back of a car
In the news

European hire for Pureprofile

Originally published: Research Live, 26 November 2025 UK – Global data and insights company Pureprofile has appointed Tom de Vogel as business development manager for mainland Europe.    The appointment will

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

Pureprofile logo
This website uses cookies

We use cookies on our site to help give you a better experience. By continuing you consent to us using this data. You can find out more in our Privacy Policy.