Originally published: RNZ, 13 August 2024
Online shopping is awash with bargain hunters, citing convenience as the number one reason for buying online.
A report by global data and insights organisation Pureprofile and Australia’s Interactive Advertising Bureau (IAB) indicates 83 percent of Australian online shoppers and 77 percent of NZ online shoppers were active every month.
The survey of 1000 Australian and 1000 New Zealand online shoppers during July 2024 also found an increase in the number of shoppers prioritising lower prices and discounts, while 62 percent switched products and brands in favour of cheaper alternatives.
