Originally published: GiftGuide, 04 November 2024
It looks like Christmas may have come early for retailers with the news that Aussies are budgeting $80 more this year for gifts.
Research by Pureprofile shows that total gift budgets for 2024 average $468, up from $388 in 2023.
There is high positivity towards the festive season in Australia, with 60 per cent feeling emotionally positive as inflationary pressure eases. This is a marked increase from previous years (54 per cent in 2023, 57 per cent in 2022 and 56 per cent in 2021), according to Martin Filz, CEO of Pureprofile.
