Originally published: MrWeb, 22 January 2025
Pureprofile has boosted its UK presence with the appointment of Lana Premadasa as Senior Client Development Manager.
Pureprofile provides online research solutions to agencies, marketers, researchers and end clients, promising deeper insights into human behaviour via its proprietary ResTech and SaaS solutions. The firm builds in-depth profiles of consumers via proprietary and partner panels and helps client firms understand, target and engage with their audiences. The company was founded in 2000 and is based in Surry Hills, Australia, with offices in North America, Europe and APAC.
Premadasa joins from Savanta where she was an Account Manager, spending three years cultivating client relationships with media, market research and marketing agencies and delivering full service projects. Earlier she was an Account Manager at Toluna.
