Originally published: Campaign Brief, 24 January 2025
Uber Eats and PAW Patrol are coming to the rescue for back-to-school, delivering limited-edition nutritious breakfast bundles to help the smallest family members prepare for their new-term adventures, as part of a new campaign via Special PR and Hatched.
A national survey commissioned by Uber Eats and Pureprofile revealed preparing and getting children to eat a healthy breakfast is a pain point for more than 1 in 2 Aussie parents (55%), with nearly 2 in 4 parents (38%) suggesting that getting their kids to eat breakfast at all was a challenge.
Outside of preparing and getting kids to eat a healthy breakfast, 6 in 10 (61%) say back-to-school makes them feel time-pressed, financially squeezed (41%), or stressed (38%).
With almost a third (32%) of surveyed parents dreading breakfast and lunch prep as part of school returning, Uber Eats and PAW Patrol are helping “time-paw” Aussies fetch breakfast bundles to help them prepare back-to-school meals.
Parents and caregivers will be able to choose their breakfast bundle on Uber Eats based on either their favourite character or their child’s preferred type of brekkie – sweet, savoury or a combination.
