Kickstand was working with a specialist provider of digital communication solutions for community financial institutions (CFIs), to enhance its visibility and recognition amongst credit unions and community banks. To craft more impactful communication strategies, the client needed clarity on several key areas:
A study was launched to collecting insights from professionals employed at credit unions and community banks across the US, providing actionable data that Kickstand could use to shape their strategic recommendations.
Our project management teams leveraged advanced profiling to identify professionals in roles across senior leadership, operations, and customer-facing teams
The survey was launched in line with ethical and compliance standards, ensuring all responses were from verified professionals in the target segment
Rigorous quality control measures were applied before delivery, ensuring the data was complete, actionable, and ready to support the client’s strategic direction
By analysing audience perceptions, associations, and message testing, the client shaped a more defined direction for its positioning and communications. Using the findings, the client was able to:
Reaching the right people for this study was absolutely critical, and Pureprofile delivered where others couldn’t. The team helped us connect with a very specific audience, and the quality of the data gave us the confidence we needed to draw useful insights. Those insights played a huge role in shaping our recommendations. The process was smooth from start to finish, and we felt supported every step of the way.
Nycole Walsh, Senior Manager, Digital RevOps, Kickstand
