Originally published: Insurance Business Magazine, 13 November 2025
AAMI’s latest research reveals that many Australians remain ill-prepared for the country’s increasingly frequent extreme weather events, despite recent experiences with floods, cyclones, bushfires and hail, and has uncovered knowledge gaps that brokers can help fill for their clients. The survey, conducted by Pureprofile in October 2025 and sampling over 2,000 adults nationwide, highlights ongoing misconceptions about insurance coverage and disaster readiness among homeowners.
Uncertainty around storm season and preparation routines
The study found that most Australians are unclear about the official start of storm season. Only 9% correctly identified Sept. 1 as the beginning, while two-thirds could not name the date, and a quarter believed there is no official start at all. Knowledge gaps extend beyond timing, with routine preparation also lacking. According to the research, 78% of respondents did not realise that storm-proofing tasks should be completed four times a year. Queenslanders were most likely to know the correct frequency (26%), followed by Western Australians (23%), Victorians (21%), and residents of New South Wales (20%).
