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Qualitative Research

End-to-end qualitative research, backed by 30+ years of expertise

Access the right people. Deliver better insights

Pureprofile delivers end-to-end qualitative recruitment across focus groups, in-depth interviews, online communities, product trials and more across Australia. We combine a highly engaged panel with 30+ years of specialist qualitative expertise to deliver high-quality recruitment and dependable research outcomes.

Bridge qualitative and quantitative research

With qualitative recruitment in-house, we seamlessly connect insights with quantitative data to deliver more integrated and actionable results.

RESEARCH METHODOLOGIES

Every methodology, covered.

From face-to-face focus groups to immersive online videography, we combine experience and technology to connect you with the right audience.

Focus Groups

Thousands delivered annually across a broad range of industries and topics, with advanced quota management, geo-targeting and access to niche audiences

In-Depth Interviews

Expert recruitment for one-on-one interviews - individually screened and verified to ensure they are articulate, well-informed and matched to your exact requirements

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Online Discussion Boards

Gather continuous consumer feedback over days or weeks through interactive forums, video logs, and homework tasks, driven by a responsive nationwide panel

Usability Testing (UX)

We recruit participants for digital testing every day, across apps, websites and software.

Customer Experience
Testing (CX)

Understand every step of the customer journey with real people, across touchpoints and channels, powered by a highly engaged panel of 110,000+ consumers

Central Location & In-Home Testing

End-to-end recruitment and booking for Central Location and In-Home Usage Tests, with in-house follow-up to ensure participants are on track

KEY BENEFITS

Built around your project.

We specialise in consumer, B2B and healthcare market research recruitment – with flexible solutions tailored to suit every project budget.
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End-to-end fieldwork support

Full service fieldwork management support on every project, from recruitment through to delivery

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Comprehensive screening

Including pre-screening, Australian based human-led screening, confirmation calls and reminder SMS

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Flexible recruitment solutions

Tailored to suit every project budget, across consumer, B2B and healthcare market research recruitment

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Recontact and recruit

We seamlessly connect insights with quantitative data to deliver more integrated and actionable results

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