The road to EV adoption
Consumer interest, attitudes and barriers across the UK, Ireland and Germany
Europe's EV markets are moving in different directions
While interest in EVs continues to grow, adoption remains constrained by affordability, charging infrastructure and consumer confidence.
Key themes shaping EV adoption
Drawing on insights from more than 3,000 car drivers, our research explores the opportunities and challenges facing EV adoption in markets at different stages of maturity.
Purchase intentions
Consumer readiness for EV ownership, purchase timelines and the financial considerations influencing decisions across the UK, Ireland and Germany.
Motivations and barriers
What's encouraging EV adoption? From fuel savings and sustainability to affordability concerns, charging access and range anxiety.
Charging behaviours
Understand how consumers charge their vehicles, what they value most when charging, and the infrastructure challenges shaping confidence in EV ownership.
Navigating the Electric Vehicle landscape
Download our EV report series to explore findings from our nationally representative online survey of car drivers across the UK, Germany and Ireland. The research examines how different consumer groups progress from early interest to active consideration and purchase.
Key insights from our EV reports
From charging behaviours and affordability concerns to purchase intent and consumer confidence, our research reveals what’s shaping EV adoption in the UK, Ireland and Germany
80%
UK EV owners charge at home daily or weekly, highlighting reliance on residential charging
33%
German consumers are interested in EVs but need more information before purchasing
81%
Irish consumers expect to purchase their first EV within five years
40%
UK consumers would consider a second-hand EV, reinforcing affordability concerns
60%
German consumers are willing to pay more for longer driving range
66%
Irish consumers say fuel cost savings are a key factor in EV consideration
The brands leading
tomorrow's EV market
Which manufacturers are capturing attention, consideration and future purchase intent
Electric Vehicles in Australia 2026 report
Track the evolution of EV sentiment in Australia across three research waves. Compare consumer attitudes, adoption intentions and barriers since 2023.
