Online reviews and friend recommendations are the two highest influencing factors to purchase behaviours, Pureprofile’s 2019 Media Consumption Report finds.
The data and insights company conducted a survey of more than 1,000 Australians to understand the behaviours, habits and motivations behind how different generations use social media and apps.
Our resident Data Scientist, Dr Uwana Evers, was a contributor of this year’s GreenBook GRIT Business & Innovation Report. Read her insightful commentary on benchmarking in the market research industry, below: Download the full report at Gr...
18 July, 2019 Blog Insights
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population over the age of six will be online*. In order for businesses to drive influential marketing initiatives, it’s firs...
09 July, 2019 Blog Feature Insights Marketers Researchers
“Declared data” is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future for people-based marketing and customer experience (CX)? Declared data is information that has been ...
05 July, 2019 Blog Feature Marketers