News Coverage: Online reviews have the biggest buying influence on Australians

AdNews: Online reviews have the biggest buying influence on Australians

Originally published: AdNews, 10 July 2019

Online reviews and friend recommendations are the two highest influencing factors to purchase behaviours, Pureprofile’s 2019 Media Consumption Report finds.

The data and insights company conducted a survey of more than 1,000 Australians to understand the behaviours, habits and motivations behind how different generations use social media and apps.

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