Online reviews and friend recommendations are the two highest influencing factors to purchase behaviours, Pureprofile’s 2019 Media Consumption Report finds.
The data and insights company conducted a survey of more than 1,000 Australians to understand the behaviours, habits and motivations behind how different generations use social media and apps.
Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending – the giving and receiving of gifts is a prolific part of the Christ...
14 November, 2019 Blog Feature Insights
Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really m...
06 November, 2019 Blog Feature Insights Marketers Publishers Researchers
The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and...
31 October, 2019 Blog Feature Insights Marketers Publishers Researchers