Online reviews and friend recommendations are the two highest influencing factors to purchase behaviours, Pureprofile’s 2019 Media Consumption Report finds.
The data and insights company conducted a survey of more than 1,000 Australians to understand the behaviours, habits and motivations behind how different generations use social media and apps.
There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and...
11 September, 2019 Blog Feature Insights Marketers Publishers Researchers
Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David Smith (University of Sydney), Dr Katie Attwell and Dr Uwana Evers (both from...
19 August, 2019 Blog Insights
Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’...
09 August, 2019 Blog Feature Insights Marketers Publishers Researchers